Vitrue hires Richard Beattie as Vice-President for EMEA

Press Release:

ATLANTA – August 24, 2011 – Vitrue (, the leading social marketing platform, today announced that international software sales and business development veteran Richard Beattie has joined Vitrue in the newly created position of Vice President, EMEA, effective immediately. Beattie, who brings more than 15 years of strategic sales and emerging business experience spanning the SaaS-based technology space, including executive positions at Omniture and Mercado, will report directly to CEO & Founder Reggie Bradford. Beattie's appointment also marks the opening of Vitrue's London office, just one of the company's overseas offices set to open this year as it ramps up international expansion. Other mainland European offices will follow, including Paris, bringing the total number of company offices worldwide to ten by the end of the year.

Video News: Video interview with Reggie Bradford and Richard Beattie:

Beattie will be responsible for all strategic and operational aspects of Vitrue's international business, including new business growth, channel development, and existing support of current global clients. Based in London, he will operate out of Vitrue's newly opened London office, located in the West End, and oversee a local team that spans all disciplines.

"Rich is a seasoned executive with unmatched experience in selling enterprise SaaS technology to marketers across the globe, helping to drive exponential growth at both Omniture and Mercado. I'm extremely bullish on our continued growth trajectory with Rich leading our international expansion," said Reggie Bradford, CEO and founder of Vitrue. "We have experienced incredible growth due to global brand's adoption of our Vitrue SRM social marketing platform. And we see tremendous, untapped potential for our product internationally, both with our existing multinational brand clients as well as new business opportunities."

"Vitrue has opened numerous U.S.-based regional and local offices to support their clients, and they are applying that local commitment approach to Europe, opening numerous European offices, starting with London and Paris, something I view as crucial for success," said Beattie. "Brands worldwide are increasingly realizing the necessity of a comprehensive and innovative platform to help them achieve true global scale with sophisticated social marketing capabilities. The Vitrue SRM platform, along with Vitrue's local presence, can help multinational marketers achieve success, efficiently and effectively managing their numerous social communities across the globe. I see incredible opportunities to grow Vitrue's market-leading position worldwide."

Beattie joins Vitrue from Omniture (Adobe after acquisition of Omniture in 2009), where he served for three years as Vice President for the Emerging Business in EMEA. In this capacity, he was tasked with more than $30 million in new business and the retention of almost $50 million in existing sales of SaaS-based technologies throughout Europe. In addition to his focus on emerging business he was also instrumental in leading the integration of Mercado, which Omniture acquired in 2008.

Prior to Omniture, he served as Vice President of Europe for Mercado, responsible for general management, sales and strategic direction across Europe. He helped build the company to a market-leading position by growing from one to more than 100 European brand customers in less than three years; drove European sales from zero to almost 50% of worldwide business in under two years; and broke company records for new business. Beattie's resume also includes positions at ClickSoftware, serving as Director of Sales for Western Europe; IXOS, as a key member of the EMEA north west management team; and Altris, where he held the London- and San Diego-based positions in business development and direct sales for all major new U.S. business.

Beattie earned his BA from Nottingham Trent University and additional advanced education from the University of Brighton and Université Stendhal, Grenoble.

About Vitrue

Vitrue ( is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients" more than 900 million fans in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, P&G brands, Johnson and Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.

Contact Information:
Marissa Arnold
LaunchSquad for Vitrue
vitrue (at) launchsquad (dot) com