Oracle acquires Vitrue - 4th exit in 15 months for Advent Venture Partners Tech Growth Equity portfolio

Oracle announced today that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.

This exit continues the outstanding performance that makes Advent Private Equity IV (APEFIV) one of the most successful private equity funds globally over the past 6 years

Over the past 15 months, Advent Venture Partners has exited from seven investments from its £128m vintage 2005 fund Advent Private Equity IV, generating total proceeds of £164m with an average return of 4.5x.

Further validation of Advent’s Tech Growth Equity strategy focused on delivering high, reliable returns and regular liquidity

The sale of Vitrue brings the average return generated by the Tech team to 5.5x on realized deals with an average holding period of 2.8 years.

This new exit is the 4th strategic M&A exit in Advent’s Tech portfolio over the past 15 months. It demonstrates the team’s ability to identify and partner with highly-differentiated businesses with the potential to become strategic acquisition targets

The Advent team identified the need for marketers to have better tools to manage their presence on social networks. We pinpointed Vitrue as a leader in this exploding market, and persuaded the company that we were the right partners to support its European launch.  Advent helped build the team, introduced potential customers, connected Vitrue with key strategic partners and acted as a European business and corporate development resource, accelerating Vitrue’s market entry.

Advent as a “Partner of Choice” for global entrepreneurs with ambitions in Europe.

This successful partnership supporting exceptional repeat entrepreneur Reggie Bradford underlines Advent as a practical, effective European expansion partner for top US technology companies with a proven fast-growing business and a big market opportunity. Having supported other portfolio companies such as Zong (NASDAQ:EBAY) or Fizzback (NASDAQ:NICE) to expand from Europe into the US, we were delighted to help Vitrue (NASDAQ:ORCL) conquer Europe.

Please find a link below to the Advent blog which provides some more background on Advent’s investment in Vitrue:

In addition, a link to the press release issued by ORACLE can be found below:

Please feel free to contact the deal team with any further questions:

Frederic Court on +44 (0) 207 932 2100 or

Mike Chalfen on +44 (0) 207 932 2114 or